That is how the American Marketing Association defines Marketing.  Accurate, but a little dry and academic. 

 

So I did some research on the definition of Marketing and ran across an article by Heidi Cohen that includes 72 definitions by a variety of different practitioners.  You can find it here: https://heidicohen.com/marketing-definition/

 

I like this one:

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"Marketing is the umbrella term covering research, branding, PR, advertising, direct response, promotions, loyalty, demand generation, etc." 

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Seems pretty comprehensive. 

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I also like this one:

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"Marketing is a way to connect what products and services you have to offer with customers who want and need such products and services." 

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This cuts right to the heart of the matter.  Marketing is how you go about communicating with your target audience, be they customers, clients, policy makers, or other stakeholders whom you wish to influence.

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The Marketing Network was created to provide assistance with marketing, anywhere along the process from research to strategy development, advertising plans and creative, collateral materials, sales promotions, event marketing and public relations. 

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About Me:

 

With 40 years of business experience focused on consumer insights/research and marketing communications, I have worked on a wide variety of business challenges  across an array of industries and business sectors.  Over the years, I have had the privilege of working with some of this country's best known brands including Campbell’s Soup, Pillsbury/General Mills, Black & Decker, Kraft General Foods, Levi Strauss, Apple Computer, Toyo Tires, Bank of America, AARP, Saleen Automotive, Carroll Shelby Enterprises, and more.

 

Along the way, I have also met and developed strong working relationships with a group of highly experienced and very talented people, from graphic artists and media planners, to research methodologists and statisticians, to experts in multi-cultural marketing, public relations and social media. 

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The Marketing Network is a platform for making marketing related resources available to you on an as needed basis at a fraction of the cost of adding  any of these skills to your workforce. 

 

Contact us to set up a discussion of your specific needs.

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David Parcell

406-396-7608

david.parcell@themarketingnetwork.co

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https://www.linkedin.com/in/david-parcell-418ab114/

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A note about this site:

For those of you who already know me, you may have heard me mention my affinity for Montana and all things outdoors.  Recent events have prompted me to relocate with my family to Montana which we are very excited about.  Some of the photos on this site showcase the beauty of this area.  The better ones are from Lance Schelvan, a friend whom I originally met working for the Rocky Mountain Elk Foundation.  Lance is a true professional photographer and gifted artist.  If interested, you can see more of his work at lanceschelvan.com.

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