Research comes in a variety of shapes and sizes, from simple secondary source review and analysis to complex long term consumer tracking programs.  Developing accurate and cost effective research starts with understanding your business, what are your challenges, who is your audience, what questions do you need answered and what business decisions will be made based on the research results. 

 

Another key issue for designing effective research is understanding who will be the target audience for the result results.  How will these internal clients, and potentially other outside stakeholders, be engaged in the research and what form will the results need to take to be most effective at properly influencing the business decisions at hand.

 

The Marketing Network has deep experience with a variety of research techniques from one-on-one executive/stakeholder interviews and focus groups, to highly sophisticated quantitative methods to support advanced analytics.  We have particular expertise in the use of online probability samples for quantitative surveys which are the most cost effective method for delivering the methodological rigor and high quality data demanded by government agencies (OMB approval), academic organizations (IRB review and approval) and often demanded by leading media outlets to ensure representative results.

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Research for public release is a great tool for creating/enhancing thought leadership in the commercial environment which can be a very powerful marketing tool.  It is also useful for influencing public and stakeholder opinion in the public policy arena.  The Marketing Network has deep

expertise in research for public release which requires

specific methods and design to be optimally effective. 

We have worked with most of the major public

relations firms in the U.S. and many major public

policy focused organizations. We can design and

execute an effective research program that delivers

key new insights that will capture media attention

and drive media placement.

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We also have access to a talented pool of leading

methodologists, statisticians, and sampling experts to

ensure best in class design and execution of each and

every project.