Marketing communications also comes in a variety of flavors including advertising (print, broadcast, outdoor, and electronic are the major categories), public relations, social media, and event marketing (including sponsorship). Each has its advantages and limitations.

 

Often the best program utilizes a mix of techniques to maximize results. Sometimes one or another is a better fit depending upon the specific objective and target audience.

 

Although we have experience with all of these tools, our focus is on creating and executing creative and effective public relations programs.

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Public Relations, often referred to as earned media, can be the secret weapon in a larger, comprehensive program.  PR is especially effective due to the third party endorsement nature of the results.  Done correctly, a well designed and executed pr program delivers editorial coverage in credible media (broadcast, print, digital) that reaches your target audience with a message the promotes your product, service or message.  The message is especially effective because the story is being told by the media rather than the company or organization itself as through advertising or other paid communications outlets. 

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Tools that are part of the public relations arsenal include:

- Press releases

- Press conferences

- Media relations

- Placement of specific stories in target media

- Placement of client driven op-eds

- Use of media friendly spokespeople

- Media tours and editorial board presentations

- Speaking engagements/opportunities at conferences 

  and other events

- Trade show media support

- Event planning and execution