A marketing program is only as good as the time and effort invested in developing it. We can help you develop clarity about your business, the challenges you face now and may face in the future, and define your goals and objectives.

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We always start with understanding your business. Basic questions that need to be answered include:

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• What business are you in? 

• What is your primary (and secondary) product or service?  (The actual answer here may surprise you)

• What is the size of the total market for your products/services?

• What does the competition look like?  Who are they?

• What are the benefits or advantages of your products over those of your competition?

• What are their advantages over yours?

• Who is your target audience or customer?

• How do your current customers feel about your company and products?

• How does the rest of the potential market feel about you and your products/services (awareness, perceptions, purchase intent)

• What product/service needs and/or benefits are your target customers looking for that are not currently being satisfied?

• How do you most effectively address these needs/benefits opportunities?

 

There are likely other questions specific to your company/product/industry, but this gives you a pretty good idea of where we start.You probably have answers to most of these questions but I suggest you may not have them all and some of your answers may not be all that accurate.

 

That is where an outside consultant can contribute significant value to the process.We represent a fresh set of eyes with no preconceived ideas or bias.You and your team clearly know your business best, but we can lead a workshop development process to help you uncover fresh insights that can help you build your business in new and exciting ways.

 

Reviewing all existing research and other sources of information about your company, product category, and competitors is part of the process of getting to know you and your business challenges in order to develop the most effective marketing strategy.New primary research is another tool that can address many of these questions.You may have recent research or even tracking data on some of these issues. If not, we can help develop a research plan to go get this information in the most accurate and cost effective manner.